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YouTuber who exposed ethical diamond scam is now being sued

Jacob Avital, the YouTuber who brought the Brilliant Earth diamond scam to the forefront of our collective attention earlier this year, is now being sued in a New York Court. Avital, who you may know as Jacob Worth, was one of the sources in our own Brilliant Earth exposé back in May — and one of the few, of more than a dozen people we spoke with, that elected to go on the record. According to court filings, Avital “bases the knowing falsehoods…on unsupportable assumptions, amateur and unqualified investigative methods, anonymous sources, false comparisons and even secret recordings of an… …read more

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