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YouTube-inspired New Toys Aim to Wow Today’s Digitally Savvy Kids

For some youngsters, “unboxing” YouTube videos are all the rage. They involve a pair of hands – some small, some big with lacquered nails or others with hairy knuckles — unwrapping and playing with new toys.

The concept looks and feels mundane, but some of these videos have clocked hundreds of millions of views.

Now this YouTube sensation is influencing the toy industry.

‘Blind bag’ items

Toymakers are creating “blind bag” items, small inexpensive toys packaged in opaque plastic bags. Kids can’t see what they’re getting until the package is opened.

An antidote to digital childhoods, where every song or video is a click away? …read more

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