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Midwives to end campaign to promote ‘normal births’

Official body calls for shift in language and approach in attempt to stop making mothers feel like failures

Midwives are to end their campaign for “normal births” and change the way they talk about childbirth in a move intended to avoid making mothers who opt for medical interventions feel like failures.

The Royal College of Midwives (RCM) has run an initiative since 2005 encouraging expectant mothers to give birth without medical interventions including epidurals, inductions and caesareans.

Related: The everyday trauma of childbirth made me stop at one child

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