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LOL to Heart Eyes: New Emojis Must Pass Muster

Cheery Hi-5, a snobbish Poop and a conflicted Meh have starring roles in the animated The Emoji Movie, which imagines a world inside cellphones where emojis rebel against portraying just one emotion all their lives.

Yet the dozen or so people who select and release the tiny, ubiquitous characters globally are far removed from the glitz of Hollywood, where the Sony Pictures movie, which begins its global rollout Friday, was developed.

The humans who toil in obscurity to shape and approve new emojis are part of the Unicode Consortium, a Silicon Valley-based group of computer and software corporations and individual volunteers with …read more

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